Tag Archives: Acceleritis

Which Motivators Drive Our Most Frequent Choices?

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Volume 4, Issue 16
June 26, 2014

Lessons from my day job

One of the benefits of my day job as a media researcher is that I gain valuable insight into what sorts of things I should create in the future to carry the messages of the Institute to as many people as are ready for it. My day job also enables me to do my ultimate passion work, which is to improve human effectiveness and thus happiness and/or fulfillment for the greatest number of people. The following post illustrates the synergy between my day job and my ultimate passion work.

The year: 1997. My company Next Century Media is working with John Hendrick’s innovative Discovery network and John Malone’s dominant cable operator TCI, installing addressable optimizer Opti*Mark into the National Digital Tech Center (NDTC) in Denver, for inclusion in the uplinking of dozens of TV networks to cable systems. This will make all the cable commercials potentially addressable to the set-top box (STB), will measure the STB, and offer program recommendations to subscribers on command.

The reasoning behind the program recommender is both to increase natural delight and also to give subscribers a cogent reason to feel better about their behaviors being tracked, albeit anonymously.

A technology favored at that time for recommendation engines — and still used today — is the collaborative filtering technique (CFT). It’s not the Netflix method of slicing down programs/movies into 78,000 tiny sliver genres, like Humphrey Bogart WWII movies of the 40s, and then counting the incidence of these subgenre choices within each subscriber’s individual record to make recommendations of other properties in the subgenre cluster that have not been watched yet through Netflix. CFT is the familiar “people who have bought this book also bought this other book”. NCM did not want to use CFT although it was ready to go off the shelf and cheap, not to mention accepted.

NCM wanted a method that would yield insight about people’s preferences, not just the facts of their observed choices.

Also, CFT takes a while to build a database and cannot give recommendations for a new show until there is some history of who watched it and who didn’t. With the importance of new shows to TV ad planners and programmers there was no way to live with CFT’s delay. So NCM created a keyword-driven system (today like so many other things called Bayesian). We compiled 1500 or so different words that are used to describe TV programs, ads and movies — screen content. Some of this came from work I had done consulting for the launches of cable networks, some had been from movie work I did with studios, and some was the result of many researchers pooling their knowledge.

One day the late Gerry Despain, who led the dozen software developers working on this, came to me and said he wanted to drop over 1200 of the keywords. I was aghast because test viewers were thanking us more than 9 to 1 in favor of the recommendations the system was producing. He said, “You don’t understand. I just want to drop the ones that do not predict set-top box data.” I saw that he was right and approved the efficiency move.

Later it gradually dawned on me the utter enormity of what had just transpired. We had stumbled on 250-300 words that DO predict the choices people make as to what to watch and what not to watch. Nowadays, in finally having the time to continue that line of development, we are calling those golden terms DrivertagsTM (DtagsTM for short) because the modern screenworld name for such descriptors is “metatags” — and because these 250-300 metatags are the first we know of that actually do appear to describe inner motivational states that predict real world behavior. Specifically, what we choose to watch on screens.

This would be merely a very important discovery in one group of businesses in the private sector. However, if we zoom out, we see that today’s civilization on Earth is in the process of becoming totally dominated by screen content. This is the latest evolution of the information acceleration process we call Acceleritis™, which my theory attributes to the advent of written language.

The primary devices with screens on which there is content, used by most of us in civilization today, are the computer, TV set, tablet, and mobile phone. People with enough money (or enough credit) are making sure they have at least one of each. Monied households with large families are accumulating screens perhaps faster than anyone in the household can count or cares to. Moreover, by any researcher’s count, the average person now spends more than half their waking hours with eyes on these screens.

The Human Effectiveness Institute (THEI) will be working with ScreenSavants, the private sector startup licensing NCM’s IP in this area, to make applications of learning to our Mission of increasing human effectiveness. We’ll be studying how specific DTags identify viewers more prone to Observer state or Flow state. We’ll be networking with interested academics including people who are working in nearby inquiries such as explaining the attraction of viewers to specific characters, deriving psychological insight from natural language utterances, linking screen content to higher values, semantic mapping, and all forms of related psycholinguistics. One reason for doing this is simply to understand — pure science. The other is for practical application to the mission of THEI, improving human effectiveness. We’ll report our progress here.

For a first example, consider the following graph. What does it mean?
graph on DriverTags

The easiest way to explain a graph is to explain what one datapoint means. In the upper left you’ll see “Situation #2”. That is a particular DTag — and 9 out of 10 top-rated situation comedies have that DTag. None of the cancelled sitcoms have that DTag. Now look at the lower left and you’ll see “Value #50” — 8 out of 10 cancelled sitcoms have that DTag, but only 1 of the top 10 rated sitcoms has it.

If I were investing $2.5 million per average new TV series pilot I would love to know which DTags are vital to success and which drive failure. That is the business reason for all this.

For psychology, given that the biggest use of time in our civilization is screen usage, discovering the motivators of this preponderant activity yields considerable new insight into what motivates people in our culture today. That’s the science reason for it.

The attachment of DTags to TV shows happened long before the analysis of ratings and cancellations. The same DTags that worked in 1997 are still working in 2014. On the inside we haven’t changed so much.

This is the kind of science I personally get to do that is part of my passion work. I’m a very lucky guy.

The gratitude attitude and admission that the Universe may indeed be sentient are the causes I attribute to such great luck. Hope you are very lucky too!

All my best,

Bill

Follow my regular blog contribution at Jack Myers Media Network: “In Terms of ROI.” It is in the free section of the website at  Bill Harvey at MediaBizBloggers.com.

My new book, You Are The Universe: Imagine That is now available. Read an excerpt and watch my videos where I talk about the book.

Inner Imagery Shorthand to Reinstate Flow

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Volume 4, Issue 14

Five hours in an airport. It’s a great way to catch up on work and then relax with a novel of speculative fiction, especially when I’m exhausted. It’s all okay until they start the delaying-the-flight game, which all too often leads to cancellation. Kristin isn’t working (on my clock) but has a little time so she starts researching the hotels nearest the airport and the probable flight alternatives, God bless her. Sure enough the flight is cancelled and I make it to the taxi stand before the horde. Only problem is that I’m going to get at best 4 hours sleep to make the flight heading to a city 1000 miles further away from home in order to change planes and get home by 5PM, right in the middle of the Memorial Day weekend traffic. Really? Ah well.

Next morning, walking through the airport toward my first plane of the day, I sense that I am feeling angry, exasperated and negative, projecting that I will run into further snags all day. Knowing that such projection will cause the snags, keeping me out of Flow, I experience something that I will describe below, laugh at myself and am back in a good mood. My eyes always go back and forth taking in as much as possible when I am in an unfamiliar setting, and on the next leftward sweep I see a flight heading to where I am going – La Guardia – leaving shortly nonstop for home. Why didn’t they put me on that flight, I wonder, and keep walking. A step later I figure I have time, why not at least check if I can get on that flight. Sure enough there is one seat.

In You Are The Universe I talk about Noia, the word I coined to mean the opposite of paranoia: yes, there are personas out there trying to do something to you, but it isn’t harm, it’s gifts. If you perceive the Universe to be a single Self playing all these roles including you, there is every reason in the world why Noia as a lens should work to help you notice these subtle gifts and clues happening constantly. Therein lies the magic. Of course, that kind of observant behavior would also be good to protect you should anyone be out to do you harm, so pragmatically, why not use that lens?

The shortest flight home and my noticing it was a gift that appeared a second after my mood shifted out of negativity, and the feeling I had at that instant was a powerful sense of synchronicity, the Universe giving me my just reward for acceptance of what is.

I said that I would describe the experience I had of shifting out of the lower state (Emergency Oversimplification Procedure, or EOP, as I call it), which in fact is my reason for writing this — to share that moment of shift and what it felt like, so that it becomes a shareable psychotechnology.

A long time ago, I had established “trigger words” to remind myself of one folly or another so that when I was later in the same sort of stuckness loop I could spring those triggers to mind and it would restore the clarity and learning to frontal awareness where evasion of the lower state would be easier (despite the chemical insistence of such states).

For the situation as described, what I would say to myself in my youth was something like this: Accept What Is. That would unpack a stream of remembered relevant words that might go something like this: It is what it is. It’s not in your control. So you’re just wasting time and bringing yourself down by railing against it. It’s a useless activity not worthy of you. You’re not a fool any more. Meanwhile, in my mind I would see a goat butting a fence repeatedly. Eventually, the goat (me) calmed down.

In the airport I heard none of those words although a wispy suggestion of the goat image flashed. Another image came with it that is hard to describe. The Universe around me that ended at my skin was a solid substance and then again I too was in that substance, I am that substance. All of it was translucent and One Thing. Without words, the image conveyed that the very fact that it – the substantial Thing, the process of It – was happening, meant that it was real and everything else that could be imagined about it was not in an equal sense real. So logically, It – the happeningness – was all that truly existed., and any emotional reaction to it was a nice-to-have addition layer but not with equal realness and solidity. That image-feeling was what shifted me out of the downcast defeatist mindset.

Consciousness is the substance of the One Thing that is the primal substrate of existence. Science is even coming around to this view. Psychotechnology to guide consciousness is therefore not a crazy idea. Discovering what works and sharing it is something all of us do naturally, although not often enough, due to Acceleritis™. Yet psychotechnology is the very thing that can cure us of Acceleritis. Let’s have more of it! You can start with this excerpt from my book, Mind Magic: Doorways into Higher Consciousness.

Best to all,

Bill

My new book, You Are The Universe: Imagine That is now available.

Follow my regular blog contribution at Jack Myers Media Network: In Terms of ROI. It is in the free section of the website at Bill Harvey at MediaBizBloggers.com.

The Unified Level of Flow State

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Volume 4, Issue 11

On this, one of the first springtime days, finally, I was able to clamber through the woods to the stream and meditate in Nature. Back at the house, a horde of tiny yellow birds flood the side deck feasting on the thistle seeds we put out for them.

We’ve been exploring the higher states of consciousness in recent posts and in this post we reach the highest level I have experienced — though probably not the highest state that exists in the Universe for Someone. In this state there is no separation between the current individual and the ageless Conscious Experiencer or Ultimate Self of the Universe. One is aware of that true identity directly, not simply as a concept.

In this level of Flow state it is impossible to be attached, that is, fixated on something needed for self-completion. One is already irrevocably self-complete. When it becomes ingrained as the omnipresent state, where there is no turning back, this is that ultra- rarest of states known classically as Enlightenment, Liberation, Moksha, and endless other names. It is not a myth.

I have experienced this level of Flow only at rare moments and briefly each time. A couple of those experiences are recounted in You Are The Universe: Imagine That.

After having experienced this state, I was firmly convinced that my intuition was correct, everything jibed, and it felt right. Nevertheless, I continue to fall back to lower states, as Acceleritis™-driven distractions engage the robot part of my mind into habitual attachment programs.

Even though once I was at the peak of the mountain, where I saw there was no sense at all in getting that sucked into the drama of the current incarnation, the pull of the gravity of repetition-ingrained reactions in the brain, with their powerful chemical effectors, drug the intellectually-aware mind into acting as if it does not know it is already complete, whole. The intense feeling and intuition of Oneness with the Creator fades while only an intellectual awareness of it remains. Over time, one spends more time in the upper levels, driven by awareness of the process, and by spending one’s days doing or transitioning to one’s passion work.

In this uppermost level of the Flow state, one has all of the benefits of the earlier stages on the stepladder of higher consciousness: objective perceptiveness in the Observer state, then the Flow state levels of self-perfect action, then self-perfect affect (bliss), then self-perfect cognition, then self-perfect precognition, and then fully merged back into what One Really Is.

While in that awakened state, the current life on Earth is seen as something like a dream from which one has awakened. Not exactly a dream because all of it counts for something and is of enormous cosmic significance, but now one is looking at it from a wholly different perspective, as a piece of art within an infinite tapestry — one is the spider spinning that multidimensional rainbow web.

In the prior Flow level of precognition, one experiences telepathy, precognition, and remote sensing. In this potentially-ultimate-for-humans state, add telekinesis. One actually wills events and they occur with unlikely predictivity.

This probably sounds like the Force in “Star Wars”, much like it did to George Lucas when he created the movie, out of his personal experiences no doubt.

Each of us has more power to create future reality than we realize. Even in the lower states of consciousness this is true, though often to our detriment.

Being part of the One Self, the One Consciousness, the One Energy Biocomputer that is the only thing that exists, why would we not have such powers?

Best to all,

Bill

My new book, You Are The Universe: Imagine That is now available.

Follow my regular blog contribution at Jack Myers Media Network: In Terms of ROI. It is in the free section of the website at  Bill Harvey at MediaBizBloggers.com.

The Cognition Level of Flow State

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Volume 4, Issue 9

We’ve devoted each of our most recent posts to describing a different level of higher consciousness, working our way up the scale higher and higher. We skipped over the seven lowest levels of consciousness, the ones in which most of the human race has spent most of its time during this short sliver of time since the onset of written language 6000 years ago. Those all-too-familiar levels are covered adequately in our new book You Are The Universe: Imagine That.

The higher states commence with the three levels of objective consciousness I call the Observer state. These are followed by the five highest levels that I have experienced and hypothesize to be all of the remaining levels for human consciousness, called the Flow state (the term coined by Csikszentmihalyi). In the prior two posts we described the first level of Flow, in which the body experiences perfect action, as if doing itself, and the Bliss level of Flow, in which joyous emotion is added.

In the next higher level the mind is in Flow, not just the body and the emotions. Deep realizations erupt spontaneously from everything the mind touches upon, whether things that are in the field of the senses, or other more distant things that the mind considers. Intellect is flowing so rapidly it outpaces words, and understanding comes in the flavor of images and feelings with only occasional words in the mind. The words that do come are condensed, as if one is thinking in perfectly lucid poetry where all the allusions and multiple meanings are self-evidently present.

For scientists and creatives, this is the level in which the “Aha!” moment occurs, in which inspiration strikes, in which Kekule had the vision of the benzene ring, and in which Einstein realized that E=mc2. Flow state at any level is what Maslow called “peak experience”. In the Flow level of Cognition, the qualities of the lower Flow levels are still present, as this cumulativity applies throughout the upper states. So where in the Flow level of Bliss the tonality is emotional and brings with it a sense of Hume-ian Sympatico for all people and things, in the Cognition level of Flow one’s aesthetic senses are also at peak engagement. Great inventions and innovations are brought into this world through the window of the Cognition level of Flow state.

Although the written and oral histories of the past 6000 years on this planet are largely a tale of conflict and war, suffering and dishonor, it is highly likely that these are mere growing pains in a multimillion year destiny for the human race of Earth. The lemur ape-monkeys from which we descended came down from trees 5 million years ago, and only attained the present human brain about 200,000 years ago, leaping forward only in the last 6000 years into this present miasma we call the Acceleritis Era, in which written/visual language has unlocked the potential of the human mind to express ideas producing an explosion of inventiveness — largely tools, machines, weapons, and media — and an overload of information falling back into the brains collectively responsible for the overload. The resulting distraction has suppressed the higher states of consciousness by distracting our attention. Through techniques that focus the mind — which we call psychotechnology — individuals can overcome Acceleritis and achieve the higher states. As H.G. Wells said, history is a race between our destroying ourselves or collectively reaching a permanent shift into the higher states of consciousness. Call me a cockeyed optimist, but I prefer to think of myself as a self-fulfilling prophet in forecasting that psychotechnology — whether called yoga, meditation, Zen, or any other name — will win the day for humanity and the planet.

Best to all,

Bill

Watch for my new book, You Are The Universe: Imagine That, coming next month.

Follow my regular blog contribution at Jack Myers Media Network: In Terms of ROI. It is in the free section of the website at  Bill Harvey at MediaBizBloggers.com.