Tag Archives: EOP

What Is The Highest Good?

Volume 2, Issue 13

As a philosophy major I learned to say “The Highest Good” in Latin: Summum Bonum. I had begun philosophizing as a toddler about the same subject, vaguely noting that my inarticulate intuition could not accept anything I was told as an absolute, even from those two beloved gods Ned and Sandy (my parents). Without innate acceptance of authority as absolute I was required to develop my own ideas, which uncorked a lifelong case of idearrhea. (Just kidding.)

What is the “singular and most ultimate end human beings ought to pursue”? The word “ought” is a marker that indicates one is being slipped an assumption of necessary morality, rendering the question a loaded one. Kant believed that the universe “ought” to contain God to reward the Good. Christian thought is that one “ought” to live in communion with God and according to God’s precepts. In such schools of thought, one assumes the intuition of the elders to be the last word when it comes to interpreting God’s precepts. Other schools “believe” that one is required to be one’s own interpreter of the Will of God.

Before receiving my degree I had developed my own “philosophy”. The ideas had jumbled natively in my mind before formal study enabled scholastic order if not rigor. I decided to choose aesthetics as my touchstone to the Summum Bonum, to allow my own aesthetic preferences to determine what for me would be The Highest Good. With or without God, what did I decide/intuit/feel to be the most beautiful way to handle each moment? And of God, which would be a more beautiful universe — the one with or without God? In that way I decided which hypotheses I would base my life upon. This was my rational mind, ever forgetting that the intuition is the boss of the rational mind, which dutifully articulates whatever the intuition has already decided. In EOP the robot masquerades as the intuition so convincingly that our mind is hijacked, to use Dan Goleman’s term.

My own definition of intuition is the ability to sense what is going on, to make connections and put things together, leaping across the intervening logical steps that remain to be identified by the rational mind in its quest to rationalize what the intuition already told us. Sometimes someone asks me why I did something and it takes a while to provide an adequate answer. This makes me an intuitionist in the Jungian scheme of four functions of consciousness, identified as the rational mind (thinking), intuition (cognitive feeling), feelings (bodily emotion), and perception.

Being many “-ists”, including a pragmatist, The Highest Good to me is the best conscious approach to any situation, which I see as love — omnidirectional, unconditional, and nonattached love. Such love creates the greatest long-term happiness for the greatest number, which I find aesthetically pleasing.

“Why nonattached?” one might ask. Nonattached would seem to neuter love and to make it bland and vapid. Not our intended meaning. I was using (as I usually do) the word “attached” in the Buddhist sense, which is the same as the Greek Stoic sense as in the Enchiridion of Epictetus. Where it means the losability of the things one is fond of, and thus freedom from addictive dependence upon the objects of our affection. There is utility in losability because the things that shove us down into EOP are our attachments — the ones our gut does not consider losable.

The intuition is not immune to learning from the rational mind — the intuition evolves and is not simply a static animal instinct (we have those too). But the intuition is not the part that becomes addictively attached; it’s the robot, aka ego. The ego is not our true self because our true self is the totality of everything we are and the ego is just a part of that.

What is The Highest Good to you?

Best to all,

Bill

Being Amused by the Accelereality Comedy of Errors

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Volume 2, Issue 12

Have you experienced being in a meeting where someone shoots down your idea dismissively and then presents a longwindedly crude expression of the same idea, without seeing that it is the same idea?

Have you pitched something to a company that is so clearly what they need, and then have them take a pass based on the strength of frozen ritual processes that no one believes can ever be changed?

Impossibility thinking, dream state management, “Earth must be God’s sitcom channel”, and other amusingly cynical thoughts pass through my head as I encounter these events daily. Still, I remain ever hopeful that in time the race will learn to use its prefrontal cortex, and see how the psychotechnology techniques such as those of the Human Effectiveness Institute do push back against the tide of information overload, i.e. Acceleritis, which causes the pandemic EOP (Emergency Oversimplification Procedure) exhibited in these funny behaviors.

It’s healthy and pragmatically useful to take these things as amusing rather than become frustrated by them since that negative emotion brings us down to the EOP level. If Observer state and Flow state are the objective and the answer, then the sense of humor is a major ally in the game. Humor and perspective are closely related, which is why comedians are actually philosopher/poets who express profound truths in an artistic and therefore pleasantly diverting form that cleanses the emotions of negativity or sublimates the negativity to a less harmful species of it.

The prefrontal cortex is a radical evolution. Once it was empowered by seeable (written) language starting about 6000 years ago — a mere eyeblink in human history — this triggered an acceleration process that manifests as a fall from grace, a submersion in self-dwarfing pettyism, a loss of the sense of connectedness to divinity and our numinous birthright. Acceleritis as we call it. Written 2190-2070 BC, much earlier in the accelerating information overload period we are still living in, the Lamentations of Ipou-our recall the spiritual culture that Egypt had already lost by that time.

Prior to the discovery of the first Dead Sea Scrolls in 1947, the Nag Hammadi library was found in Upper Egypt in 1945. Whereas the Dead Sea Scrolls appear to be early drafts of the Old Testament, the Nag Hammadi scrolls contain what appear to be early drafts of the New Testament. One muses that the wars perennially fought over the Holy Land might have something to do with the findings of these materials — which cast such revealing light on our early Western spiritual beginnings. Not exactly a grail, the scrolls near Nag Hammadi were found in a large jar. The aspect I find particularly interesting about them is the many writers who groped to explain why, if there is God, the world has gone so wrong. These explanations are all variations on a theme of error-ridden/evil early offspring of the original Spirit creator, bad demiurge gods/archons aka the Devil. The early Christian church edited out these heresies (while retaining Satan) probably wisely as they are so negative and paranoia inducing. Also, the far simpler and perhaps more logical explanation is information overload and the time it takes for information-processing beings to learn to manage their own internal resources after such a powerful mutation (evolution of the prefrontal cortex) and its cascading effects.

The most important work each of us does is the work we do on ourselves, which the Human Effectiveness Institute calls psychotechnology — the broader field containing Buddhism, psychoanalysis, Zen, and a host of other specific methodologies springing up in different regions of the world. Psychotechnology is what propels us out of the Acceleritis-driven EOP state. Many of us, with the coming of maturity, reach a permanent equilibrium in the Observer state that allows us to laugh at ourselves and to appreciate the humor in the challenging, maddening conditions of our historical period. Jews call this being a mensch. This is definitely a hopeful sign, of which many abound all around us. Perhaps in a millennium or two, we will emerge from Acceleritis on a global basis — or maybe we are even closer. What can we do to (at least begin to) make it happen in our own time?

Best to all,

Bill

The Force Is Conscious

Go for Flow in Your Métier First

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Volume 2, Issue 7

Valuable lessons from two great scientists — one of the mind, the other of marketing

The Human Effectiveness Institute defines Flow as the state of autotelic perfect action. It is a brain/mind state where all parts of you are in synch, and is now popularly known as the Zone. “Autotelic” means you are doing the action for its own sake, not for its outcome, and it feels to you as if it is doing itself, because you are going with the flow (“automaticity”). This however is different from your robotic Emergency Oversimplification Procedure (EOP) state where you run off at the mouth, for example, without all your mental/intuitive gears meshing and thus you constantly undo yourself.

A subtle state indeed. Most people can remember having at least one experience of being in the Zone, but are not quick to agree that one can learn to spend more time in Flow. Most people consider it something accessible to top athletes, musicians, artists and other performers, but to no one else. The Institute’s mission is to change that perception.

Mihaly Csikszentmihalyi, former Chair of the Department of Psychology at the University of Chicago, coined the term “Flow” and has written the definitive books about the phenomenon. His theories were developed while working to successfully improve the performance of the school’s lacrosse team. He created the accompanying schematic,

presented a few years back at the Technology, Entertainment and Design (TED) conference, which shows that you are not going to get into Flow unless you are doing something in which you are already highly skilled. Flow happens when high skill and high challenge meet.

This means that to truly train yourself to attain Flow more often, you need to practice it within your own personal métier — the thing you do best.

For those of my readers who work somewhere in the broad field of marketing, I recommend Al Achenbaum’s new book. This will be a way for you to practice your skills at an even higher level, by absorbing the 1500 pages of lessons that must be the single most valuable treasure trove of marketing learning in existence, given where Al has been and what he has accomplished.

When I was a rookie at Grey, Al and his estimable right hand at the time (another luminary, Russ Haley) were moving the industry away from sole reliance on judging the value of an ad based on its memorability. They introduced the difficult new concept of attitude shift into a field that at the time was as auteur-dominated by creatives as Hollywood, and therefore just as hard to present science to. Yet they succeeded, with help from FCB’s Frank Gromer and his Study of Brand XL, which established that attitude shifts actually preceded buying changes (the only extant copy I know of is the one I donated to Ed Papazian’s library).

Back in those days Grey had assembled a brain trust of Al Achenbaum, Russ Haley, and Betty Coumbe on the research side, and on the media side Hal Miller, Larry Deckinger, Howard Kamin, Helen Johnston, and Norm Hecht — and me at the bottom of the food chain. These incredible mentors encouraged me to roam the halls at 5AM reading from all the unlocked files on the 11^th floor at 445 Park — like a monk in the Alexandrine Library. This is how I absorbed Al’s teaching, as well as that of other luminaries. Plus Hal had his personal training program for two lucky pups, one of whom was me.

Al’s book is called (“and may I say, not in a shy way”*) Marketing Lessons From a Living Legend and is available from BarnesandNoble.com on their eBook platform, the Nook. Al is truly one of the all-time original Mad Men and he will help your quest for Flow even if you’re not in marketing but have an interest in how scientists have improved that art.

Best to all,

Bill

*From the song “I Did It My Way”.