Tag Archives: The Zone

Go for Flow in Your Métier First

Volume 2, Issue 7

Valuable lessons from two great scientists — one of the mind, the other of marketing

The Human Effectiveness Institute defines Flow as the state of autotelic perfect action. It is a brain/mind state where all parts of you are in synch, and is now popularly known as the Zone. “Autotelic” means you are doing the action for its own sake, not for its outcome, and it feels to you as if it is doing itself, because you are going with the flow (“automaticity”). This however is different from your robotic Emergency Oversimplification Procedure (EOP) state where you run off at the mouth, for example, without all your mental/intuitive gears meshing and thus you constantly undo yourself.

A subtle state indeed. Most people can remember having at least one experience of being in the Zone, but are not quick to agree that one can learn to spend more time in Flow. Most people consider it something accessible to top athletes, musicians, artists and other performers, but to no one else. The Institute’s mission is to change that perception.

Mihaly Csikszentmihalyi, former Chair of the Department of Psychology at the University of Chicago, coined the term “Flow” and has written the definitive books about the phenomenon. His theories were developed while working to successfully improve the performance of the school’s lacrosse team. He created the accompanying schematic,

presented a few years back at the Technology, Entertainment and Design (TED) conference, which shows that you are not going to get into Flow unless you are doing something in which you are already highly skilled. Flow happens when high skill and high challenge meet.

This means that to truly train yourself to attain Flow more often, you need to practice it within your own personal métier — the thing you do best.

For those of my readers who work somewhere in the broad field of marketing, I recommend Al Achenbaum’s new book. This will be a way for you to practice your skills at an even higher level, by absorbing the 1500 pages of lessons that must be the single most valuable treasure trove of marketing learning in existence, given where Al has been and what he has accomplished.

When I was a rookie at Grey, Al and his estimable right hand at the time (another luminary, Russ Haley) were moving the industry away from sole reliance on judging the value of an ad based on its memorability. They introduced the difficult new concept of attitude shift into a field that at the time was as auteur-dominated by creatives as Hollywood, and therefore just as hard to present science to. Yet they succeeded, with help from FCB’s Frank Gromer and his Study of Brand XL, which established that attitude shifts actually preceded buying changes (the only extant copy I know of is the one I donated to Ed Papazian’s library).

Back in those days Grey had assembled a brain trust of Al Achenbaum, Russ Haley, and Betty Coumbe on the research side, and on the media side Hal Miller, Larry Deckinger, Howard Kamin, Helen Johnston, and Norm Hecht — and me at the bottom of the food chain. These incredible mentors encouraged me to roam the halls at 5AM reading from all the unlocked files on the 11^th floor at 445 Park — like a monk in the Alexandrine Library. This is how I absorbed Al’s teaching, as well as that of other luminaries. Plus Hal had his personal training program for two lucky pups, one of whom was me.

Al’s book is called (“and may I say, not in a shy way”*) Marketing Lessons From a Living Legend and is available from BarnesandNoble.com on their eBook platform, the Nook. Al is truly one of the all-time original Mad Men and he will help your quest for Flow even if you’re not in marketing but have an interest in how scientists have improved that art.

Best to all,

Bill

*From the song “I Did It My Way”.

Dial Back on Arousal to Reach Highest Performance

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Volume 2, Issue 3

Science verifies the Vedas, Tantra, Qabala, and other ancient ideas

Hope you’re enjoying the new “2-minute read” format.

Thousands of years ago, individuals who trained themselves to be introspective all learned the same wisdom about the mind, in Greece and Egypt as in India and elsewhere. I’ve also rediscovered those bits of wisdom in a lifelong self-training to be an objective introspective observer — so as to really learn things and not just prop up my own ego, as we are all mostly forced to do by the information overload pressure that all too often sinks us into EOP.

The ancient wisdom even more applicable in today’s accelerating culture says that if we care too much we ruin it. Whatever “it” is. The word “attachment” is the meme of this wisdom, the gene from which a Pandora’s Box of linked ideas emerge.

Some became Buddhists, but most of the kids in my college class went on with their lives with their attachment level dialed way up, and this caused them painful life lessons from which they have grown up and consequently dialed down their attachment levels.

Although we find it expedient to ignore ancient wisdom, believing our science to be light-years ahead, science is only now coming to the same conclusions as the ancients but by humorously roundabout trips. If only psychology had listened to William James and seen introspection as a valuable tool of science. Science today would be accelerating into Observer and Flow state discoveries, leapfrogging over my mere intuitions and practical experience.

Consider the following “now-scientific” evidence. The widely-accepted Yerkes-Dodson law in psychology says that the optimal level of arousal for highest performance is moderate — a word Aristotle would also have chosen. he inverted U-shapes relationship between arousal and performance, known as the Yerkes-Dodson law, interacts with the complexity of the task.

Note that arousal should be set even lower for more difficult tasks. Not rookie over-eagerness, but a fatalism that is above caring about success or failure — kind of a playful fun resignation to whatever outcome the universe chooses, so long as you like your play.

Arousal in this context means the same thing as the mental causes of physical and brainstem arousal — we call these motivations. If we are attached, meaning too highly motivated such that not succeeding would be anguishing — then we are not going to give our highest Flow state (Zone) performance.

Dial back the arousal. In future posts we will address the next question: how does one actually do that?

Best to all,

Bill

If You’re Not Enjoying Your Self, Something’s Wrong

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Most of the time if we are not having fun we just assume “what else is new.” This method asks you to assume differently.

Assume that if you are in a bad mood or feel a negative physical symptom, this is a communication to you. The highest priority then is to decode the message and thereby reverse the emotional or physical quandary.

It could be that your subconscious is trying to tell you something. This is an autonomic alarm system we all have. If for example your current activities are not in alignment with your goals, or if you have set a goal that is not in alignment with your core values, parts of your mind will try to bring this to your conscious attention any way they can, and often the signaling will involve feelings of distress or something not right. It could start out one day as a bad mood you don’t even realize you are in, then escalate as the signal strength is gradually increased in an attempt to finally get your attention. If this persists long enough it can turn into physical symptoms. It is all about communication — in this case, internal communication.

Don’t get lost in the suffering so as to forget to decode first ahead of anything else. Act as if you deserve to be happy at all times. Getting lost in the suffering is what most of us do at most times, and this is a life-threatening waste of time. It also blocks your quality. No point in soldiering on in a bad mood because whatever you do in that state will not be in the range of high quality / high effectiveness. Better to let the work fall even farther behind while you figure out what is bugging you and dispel it by taking the action required, whatever it is.

One of the primary characteristics of Flow state (aka the Zone) is that the individual is doing something s/he loves to do, and is immersed fully in the playing of that game as a game, without over-motivation to win or over-concern of failure — and above all that, impregnable by attachments, free. This mood is a clue that you are in the process of moving into higher effectiveness and you just go with the flow enjoying it — and if you don’t distract yourself by subtly gloating over it, you go all the way into the Zone.

If something is bringing you down, that is going to block the Zone. So set aside your work and get yourself somewhere where you are uninterruptible, and see inside yourself to detect where the bad mood or sick feeling might be coming from.

It is likely you are attached to something that you now have fear of not getting. Or you are attached to something not happening that some part of you now expects will be happening anyway. What could it be?

You might find that taking notes helps, especially if you let the pen just write, without editing. This is because different neuron clusters become engaged when you go from just pondering to also writing notes. Shifting modalities like this is like sweeping a searchlight around inside your psyche.

Another way to shift modalities and bring different neurons into play is to turn aside from actively thinking about the question and instead just cultivate emptiness inside while paying sharp attention. This is a powerful shift of neurons, known to other writers. For example, adman James Webb Young’s 1960 classic A Technique For Producing Ideas speaks about a need to set aside all thought about a project after studying and thinking deeply about it, and sure enough flashes of inspiration will appear out of nowhere (usually within three days in this writer’s experience, frequently within hours nowadays after decades of practicing this and other techniques).

The effectiveness of this kind of internal gear shifting is perhaps most commonly observed when we are frustrated trying to think of a word or name. It is on the tip of our tongue and we keep trying the same file drawer in our mind certain that with enough effort we will remember it. But we don’t remember it until we give up and then it easily pops into our head a short while later. This appears to be because we were forcing ourselves into the wrong file drawer and therefore blocking the retrieval.

To recap, we are discussing micro-methodologies to carry out the imperative of not taking foul moods for granted but instead getting to the bottom of the causes, so that action plans can be made that will help to overcome whatever is secretly bothering you. This will also tend to improve your physical health and keep you looking young. However our main goal is to get you out of lower states into the highest performing state Flow state (the Zone) or into the next best thing, the access state right before that, which we call the Observer state. Thus our purpose steadfastly remains to improve the creative effectiveness of our readers thus improving decision making for as many people as possible.

Test this method over the next week or lifetime and see if you don’t agree that it works. There is no downside risk in the lifetime test — it can only help you, or at the worst change nothing.

This has been another installment of our summary release of psychotechnology here at the blog of The Human Effectiveness Institute. We suggest that the condensation of this kind of subtle guidance system is also worth testing by getting our book or video. Another word from our sponsor. 🙂

Let’s review the techniques presented in the last few posts:

Create in yourself and your team a mood of optimization, where that mood has the highest priority over self-aggrandizement or any other more typical mood.
Banish negativity as ineffective time-wasting and rechannel it into a stimulus to discern root sources and then plan / implement effective actions to remove those root causes of the negativity.
Respect yourself and everyone and everything else. Disrespect blocks solutions and creates new problems.
Remain open to the existence of all possibilities where you have not proven — with evidence that would stand up in court and to scientific public scrutiny — that some possibility does not in fact exist.
Do not tolerate bad moods or sickly symptoms in oneself without seeking out the root causes and taking effective action to remove those causes.

These are but a few of the techniques we share in our book and video. Lately people have told me they love the book but their busy lives are spinning out of time control entirely nowadays so the book sits with other books half-finished. My suggestion is to not read the book but just open it at random — especially at times when you do not feel on top of your game. One of the most frequently mentioned ideas in the thousands of endorsement letters and emails we have received from readers is this use of the random pages method. This is the way we suggest circumventing Acceleritis to still get the benefit of our book despite “never having enough time anymore.”

Best to all,

Bill

Re-Imagine Your Life with Fewer Constraints

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Featuring two Mind Movies

What if you suddenly had more freedom? You could do whatever you wanted to do. What would you do? Before continuing to read, take a moment and jot down a few quick notes as you ponder this question.

Read on, and you will get one major step closer to that freedom in the next few minutes.

Now, take a look at what you wrote down (or thought about, if you didn’t actually write anything). This is supposedly what you really want out of life.

Is it? Is what you wrote/thought really what would make you the happiest?

If the answer is anything but a resounding YES!, then perhaps you have not been fully honest with yourself in the past, and perhaps your biggest current plans in life are still, deep down, something that you are settling for, because you believe you cannot have what you really want.

What would your ideal life actually be? Drop all constraints in your thinking — the question is not what might be realistic but rather what is the ideal, unconstrained and unrestricted.

Every moment we face choices. When we make these choices it is always in the context of our options. But we don’t consider all of our options. Therefore we make some choices that might be okay but without realizing it we just threw away a choice that could have been superb. A choice we didn’t even know we had.

Why don’t we consider all of our options? Hidden assumptions keep us from even posting those options on the bulletin board of our minds. We don’t have sufficient insight into our own thought process to even suspect that we only consider the options we think might actually be do-able — just a small proportion of our real options.

And by restricting our thinking to what we at the moment think is do-able for us, we are leaving out too much.

First of all we might discover that something has changed so what was unrealistic before is realistic now. But more importantly, unless we start from the ideal, we will never fully understand ourselves and so cannot be creative in bridging the gaps to get to the ideal. Settling for a “good enough” scenario, whether for our lives, or for our company, or for any situation, is not the way to generate creative thinking. The real value of the ideal is that it always generates creative thinking because achieving it seems out of reach.

Creative thinking is valuable because, even if it doesn’t always get you to the ideal, it gets you closer than if you just exclude the ideal from the beginning of your thought process.

We are operating within self-imposed constraints. We have been told so many things are impossible and advised to not aim so high because we will be heartbroken when we fail.

We also live in a reductionist culture that tends to lop off possibilities from our thinking —this would not normally occur to us, because reductionism is so ingrained in all of us. You might have a hunch taking a certain path could get you exactly what you want, but the reductionist culture says hunches are irrelevant, so the hunch gets left out of your set of alternatives. However, your hunch might have been right, and you might have just thrown away your biggest chance in life.

Hunches should not be thrown out. Include them in the list of possibilities you consider when facing an important choice.

From time to time in these postings we bring you summary insight into one new method for optimizing performance for you and your team — bringing you first into the Observer state and then into the Zone. We write these postings in hopes of directly lifting the probabilities that the largest number of people spend as much time as possible in the Observer state and Flow state (the Zone). We hope also to move more people to read our book, which contains much more than summary insight, including detailed instructions for spending more time in the Observer state and Flow state.

Recently we have brought you summary insight into the mood of optimization, negativity controls, and the power of respect. Today we are talking about the power of imagination.

Most of the population most of the time is in a mental state that has all but shut down the imagination. We have dubbed this state EOP, for Emergency Oversimplification Procedure. It’s what happens when there is an information overload. All parts of consciousness are negatively affected, none worse than the imagination.

Relaxation would be most conducive to imagination, but unfortunately Acceleritis — the acceleration of the global information overload — produces stress not relaxation. This robs mental energy needed to propel imagination, limits the perceived time to do something so seemingly impractical as using our imagination, and creates a mood that blocks imagination by focusing on a list of must-do’s under time pressure.

But even worse than any of these limitations, even when we give ourselves time and let our imaginations run free, our imaginations have been constrained for so long by a reductionist culture that we don’t even realize has stunted our assumptions about reality.

We find it hard to imagine things that quantum mechanics has already proven do exist. In our gut, even if we go to church, we may feel strongly that God is just wishful thinking and superstition, yet we may not realize that God could be something different than what religion teaches — something more than what religion teaches. A universe that requires an observer — the universe we live in, according to quantum mechanics and relativity — could have an original observer that came before all other observers. As soon as we realize this, the question of whether in fact God exists becomes a completely different conversation. Who was the original observer?

Our imaginations fail again to keep up with latest science in being unable to conceive of consciousness as just as primary as matter or more so — which is true in the universe we live in, according to quantum mechanics, relativity, string theory, multiverse theory, and the latest scientific findings regarding extrasensory perception.

In a universe in which the observer is mathematically impossible to remove from the scientific picture, all of our materialistic assumptions about our personal identity, the existence of God, whether death is the end of consciousness, become equal to superstition in the degree to which they are unproven and unscientific.

It is time to live life with a conscious awareness that we do not know the truth about any of these subjects — that anything is possible, and our actions second-by-second need to factor in more possibilities than we ever imagined.

The fact that we would like one set of realities more than another does not automatically mean that the one we like is impossible.

Science today is in fact beginning to lean toward hypotheses conjecturing that by liking one reality we help create it. The mind does appear to be able to modify probabilities.

Some of what we think is impossible is probably not impossible. It’s time to loosen the assumption machine up and see how this changes things. It’s time to re-open our minds to the existence of all possibilities — just as science now has.

Stop saying “No” when you imagine possibilities, even if you do this just as an experiment.

Let’s try two experiments right now. We have opened up our minds together. Now without shutting down again let’s co-produce two Mind Movies.

Einstein rocked the world with his mind experiments. We like to use our Mind Movies in much the same way but on a more personal, less cosmological level.

First, the movie of your life. Get comfortable, remove any sense of time pressure, and imagine the rest of your life as a movie playing out from where you are now to where you would love to be. What are the little successes that add up one-by-one to take you to your ideal state?

Jot down a few quick notes of what you discover. Might be a few workable ideas in there that you can turn into reality.

Now, let’s write the movie of the world. Get comfortable again, free yourself of time pressure, and see a movie of how the world moves step-by-step from where it is now to a perpetual paradise — what steps do you see happening in the ideal world?

Jot down some quick notes again.

This exercise can be used when planning for your company. One clue is to look at competitors in terms of what they do best and what your company does best, and see which companies besides yours could continue to thrive by counterspecialization, without limiting your success. What bold or subtle moves could you make that would push the situation so that competitors would get the idea to follow specializations that are different from yours? How could you use coopetition* to bring about a counterspecialized situation that leaves room for more competitors to be successful?

This movie-of-the-ideal-outcome exercise can be applied to interpersonal situations or to pretty much anything. Our ability to stretch our imaginations is surprisingly resilient and can spring back very quickly despite decades of neglect.

All we have to do is let ourselves imagine the ideal.

Here’s a relevant selection from our book Freeing Creative Effectiveness.

Best to all,

Bill

* Coopetition refers to companies that compete finding ways to work together in specific areas.