Tom Paine, Viral Marketing Pioneer

Pamphlets from hand to hand were a mainspring of the American Revolution.

Who was Thomas Paine, the writer of Common Sense, a single pamphlet that changed the world, and The American Crisis, a series of pamphlets that widened his reach and influence still further?

He was also involved in the French Revolution. A serial revolutionary.

Using clear common language to reach the common man and woman. Using shortform media with pass-along capability. The act of passing was endorsement from a disinterested party: the most powerful form of advertising and/or propaganda and/or idea promulgation.

We consider our own media to be far ahead and yet no one has really used Digital to change the world for the better as profoundly as Tom Paine did, working with the other Founders. Perhaps there’s a clue.

Inspired by Paine, June 10, 1975 (back in the days when I was Wild Bill) found me in the back of a station wagon en route to Washington DC on a self-assigned mission to employ the Paine methodology within the highest ranks of our own government. In the car was a box of reports called “A Plan for America: Report to the President and Domestic Council”. The report’s author was listed as the Human Effectiveness Institute (then called something else).

No one had ever asked us to deliver such a report. (Hence, Wild Bill.)

Our plan was to pretend to be delivering a report that had to be distributed at the beginning of the meeting of the Domestic Council, which the news had reported would be convening that day in the White House to deep dive into domestic problems existing then (similar to the ones existing now) — budget problems, jobs, inflation.

In the back of the station wagon I sensed the spirit of Tom Paine. Guess he wanted us to know that he “got it”.

My friend RR was the sometimes-actor, sometimes-writer who would carry out the actual contacts with guards to get the report inside. His mood was cheerful and excited and he did not seem nervous at all. He was dressed as sort of a messenger except for his battle-scarred short leather jacket.

My colleague Ina was driving and was in similar high spirits. She made first contact at the gate of the White House, and was told that the meeting was going to take place at the Executive Office Building. She got directions and we headed to the new location.

At the Executive Office Building, RR had no trouble getting himself and the box inside and X-rayed. He was gone a long time while we waited in the car. It crossed my mind that perhaps they have arrested him and we’re next, though I did not mention this to Ina.

He came back in an obviously high mood and let us know, “I got into the room.” Turns out someone took the box from him once he was in the room with the President and other recognizable figures and ordered it distributed, whence it was slit open and a copy placed in front of each personage. Before he had to leave he saw that a couple of people had picked it up and flipped through it before the meeting started.

In the following weeks we received letters of thanks from President Ford, Mrs. Ford, Ted Kennedy, Walter Mondale, George Wallace, Carl Albert, Senator Charles Percy, Birch Bayh, Donald Rumsfeld and many others. That was better than getting arrested.

What was in “A Plan for America” that generated gratitude letters?

While covering many areas, its focus was on developing the people resource.

This is still our recommendation today.

Our 300,000,000 Americans, if properly led and organized, could be the most powerful team the world has ever seen.

It is in all of our interest to think this way and to get to that “team” state.

We are not talking about submerging individuality but rather the exact opposite: developing the individual’s talents and innate desires in order to deliver the highest value, the highest social good and the highest ROI. Adding to the net value of the Universe.

In 1975, the first page of “A Plan for America” said:

There will be many Future Plans to discuss. Each Future Plan will be based on a particular way of stating our national purpose.

This Future Plan states our national purpose as follows:

TO BRING OUT THE BEST IN OURSELVES.

This is the way to state our national purpose if the object is to inspire and unite the people behind a common goal they can see themselves participating in and enjoying.

This is the new promise we propose AMERICA make to each of her people:

I, AMERICA, WILL HELP YOU DISCOVER WHAT YOUR UNIQUE HIGHEST POSSIBILITIES ARE, AND I WILL HELP YOU ACHIEVE THEM.

This was the proposed platform for communicating the Plan to the people, and to other countries. It was also the driving and focusing idea for the specific mechanisms recommended later in the Plan. Developing people and plugging them in. A tweak on “pursuit of happiness”, a bit more methodologically specific.

Whereas “pursuit of happiness” as the summum bonum (highest Good) or ultimate goal describes a targeted end state, “developing people and plugging them in” describes a means to that end state.

Visions of what defines happiness are all over the lot — hedonistic, amorous, comfort-oriented, and especially security-oriented — and often after a moment’s reflection one realizes there is no meaning to life unless one is working at something one loves that is ultimately of some perceived value in the eyes of others. Our happiness depends on this as much as on the conditions listed above being met. Work, love and play must all be optimized, as echoed by the Qabala, Freud and Maslow among many others. Leave out the work and you will not be happy.

All of us can continue our life’s work until the very end. Here, I am using the word “work” interchangeably with “purpose” and “mission”. I’m not talking about the work you do for money but rather about the work you would be doing if you had your druthers. The system has not made it easy for most of us to get to our ideal work. This is the first thing to fix. Digital offers efficient means for massive movements to be set in motion in this regard. Governments have been slow on the uptake to use Digital for anything more than tax forms and getting elected. The whole bureaucracy could be shrunken and would perform better by leveraging Digital. At the same time, the people no longer needed for some government jobs need to be efficiently plugged in where they can do the most good for themselves and others. It is a people development and redistribution optimization equation.

Page 2 of “A Plan for America” described two scenarios side by side. In Scenario A, the June 10, 1975 meeting changes nothing — the Domestic Council is business as usual, unemployment and inflation worsen and drag on, other nations surpass us, we become insecure and thus even more concerned about security, and backbiting increases. In Scenario B, in the June 10 meeting the President and Domestic Council decide to announce a vision of the future based on the philosophy of the Founding Fathers (especially Jefferson), in which each American can see himself/herself playing a real part, beyond being a cog in the machine. The people become reinspired and they reunite behind the goal of developing themselves to their highest capacities. All of the specific issues are then approached and individually solved with knowledge of that overall goal in mind.

It appears that since 1975 we have been following Scenario A.

There is still plenty of time to shift to Scenario B.

Page 5 of the Plan looked like this: 

 A Plan for America U.S. budget

What we are saying is that government needs to efficiently come to an understanding of the highest performance that might come out of each individual on the huge American team. Without Digital the very thought would be laughable. With Digital it’s doable.

Then the education/training and in some cases resources the individual needs must somehow be delivered to him/her in a way that is economically sensible to everyone. This again is an equation.

The thing about taxes is that the current system is hugely labor intensive and invites cheating. Meanwhile far vaster pockets of wealth are sitting around nearly dormant, producing value only for the hoarder (earning interest) who clearly is the last person that needs it. Rich people have started coming to their senses and philanthropy has voluntarily increased. This is a trend that ought to continue. People with more money than they need should find sustainable ways to invest that money in people — starting with their fellow Americans. In the next few years I hope rich people come up with hundreds of ideas to invest in people in ways that make sound business sense. I would bet that every single one will involve Digital.

Just as a pebble in the pond, to get even better ideas started, here is one.

BEST PLANS

A Digital Destination in Virtual Reality

Scenario: a rich person or corporation or grant-giving organization — or a group of all these types — creates a new website similar to Worlds.com and Second Life — or in one of these virtual worlds. If you’ve been there you know: you choose an avatar to represent you, and then you go where you will, speak with whomever you like, and can buy and sell things using virtual money. (Neal Stephenson’s latest novel REAMDE is based on a cyberspace in which the virtual economies blend with the real economies of the world.)

Now picture (perhaps you have seen it) the TV series Shark Tank, in which investors decide whether or not to back entrepreneurs based on their business plans. Now translate that into virtual reality. What have we here? A way of test marketing business plans with virtual money.

The idea would be a process by which to organize and optimize — entertainingly! — the investing of billions of dollars into a new mutual fund called BEST PLANS. The fund invests across entrepreneurial opportunities that have scored high in virtual reality pretests — many people bought their product or service and stayed with it and the process was profitable in getting enough people to spend enough virtual money to pay the people doing the virtual jobs and still turn a tidy profit.

Just a for-example.

Again, readers of this blog are a hand-picked lot because of your minds. We have every confidence you can think of better ideas than this one to reoptimize the work we each do and the way we find our jobs and the ways of compensation so that the tweaked system is better than ever before. Why not let your daydreams drift in that direction and see what happens?

Thank you in advance for sharing your daydreams.

Best to all,

Bill

 

The Eternal Fight over The Holy Land

Unlimited Productions logo

Unlimited Productions, Inc.

DESTINY’S CHILDREN

Pilot Concept for a Television Drama Series
 

Students of many nationalities at the United Nations International School (UNIS) in Manhattan are concerned about the Israel-Palestine crisis. They find themselves forming a group to do something about it.

Arguments break out about what they can do, and what the solution is. The Iraqi boy has very different ideas from the Israeli girl, who although at odds are attracted to each other. The other kids, American, Russian, French, Israeli, Arab, and so on, all have their own perspectives.  

Interacting with UN officials and their parents who are in some cases UN diplomats, they evolve a step-by-step plan for averting what they see as the dominos leading to a possible world war. The plan all of them finally agree upon: the desired Palestinian state will come into existence under UN administration. UN peace zones have never failed*. Israel’s main concern about a secure strategically defensible border would be seemingly solved. There could be a long-range anticipation that one day perhaps the UN would leave the nation to its autonomy once the world was convinced of its maturity to handle that autonomy peaceably.

The Iraqi boy and the Israeli girl are now on the same side, and they become an item.

The kids distribute a paper about their plan at the UN but nothing changes, and in the kids’ minds they see a probable military powder keg explosion looming. A number of UN delegates explain to them the flaws in their plan and why it will never work, but other UN delegates encourage them and give them suggestions.

A few of them get interviewed on a television talk show and the next day their ideas are debated in the Security Council and in the General Assembly. The students are elated and inspired and decide that to continue to have an effect they should create their own weekly television series, THE KIDS’ UN. An interactive show utilizing social media in which kids can participate from around the world — with webcams even, and with the kernel of the show being a drama series about kids putting on a show like this.

As they struggle with starting a production with almost no money, and they and their families feel that the probability of a world war continues to mount, some of the kids come under family pressure because of differing ideas and the possibility of political reprisals. This tears apart the romance of the Iraqi boy and the Israeli girl.

The students put a rough pilot together and play it for key diplomats and video their reactions, hoping they will hear support. But the opposite happens. They meet objections for which they have no answers.

Mulling it all over afterward they strike on answers. The main objection is that “it’s not a brilliant new proposal: it’s been suggested many times before.” It would therefore need a twist to get attention, someone had said.

And so they change their plan: they will propose to rename the contested territories that the Palestinians want as their own state: “The First World State of Palestine”.

People around the world who believe in the idea of One World, will be asked to help make that idea a reality, by visiting The First World State of Palestine at least once a year. If they do so they get to carry a second passport as citizens of Earth. They need to revisit the First World State once a year to maintain this passport.

One of the students makes a guess at the tourism revenues that would be added to the region: if only ten percent of the people in the world today believe in the idea of One World, that’s 500 million people. If only one in five of them can afford to fly over each year and spend only $1000 each, that’s a hundred billion dollars a year. Surely a stabilizing boon to the region’s economy.

And with Israel replaced by the UN as caretaker in Palestine, the area would once again be safe for tourists. Once in the region, people would visit The Pyramids, Israel, and other places as well as Palestine. Other destinations in the region would begin advertising themselves…

The fiery debates between the Iraqi boy and Israeli girl in the kids’ councils are what gave rise to the First World State idea. The two are brought back together by it.

_____________________________________________________________ 

Just retrieved the above from the archives. It was written in 1990.

Back then my contact at the UN was George LeClere, the media director, who liked the First World State idea. He put me in touch with the Israeli Foreign Ministry Undersecretary and with Palestinian Observer Zehdi Terzi. I met with Mr. Terzi in the UN Plaza Hotel, and he felt the idea was worth considering, especially after I showed him the encouraging letter from the Israeli Undersecretary. Later Mr. Terzi reported that Yasser Arafat had liked the idea too and was willing to go on TV saying as much. George LeClere offered me the UN video facilities to produce a talk special on this subject with all the key players. At the time we both imagined we could get Dick Cavett to be the host.

Jimmy Carter sent me a second handwritten note, this time saying that the peace talks had to be started ‘without crippling preconditions’. In the context, I took it he was saying to hold off on airing any idea. We followed his guidance. We shelved the TV show idea.

Before closing the door on the idea, we penned Destiny’s Children (the start of this post) as a fictional TV drama series, on the premise that it wouldn’t have the same negative effect Carter advised against. We never sent it to anyone, feeling that I was just rationalizing by thinking fiction could be less dangerous than nonfiction.

Now, 21 years later, we and the world are back in the same mess again in the Holy Land. The Palestinians are asking the UN for recognition as a nation, and the expectation is that they will drag Israel into a war crimes tribunal if they are granted statehood. This is ironic in the extreme since as recently as October 1, 2011 Hamas leader Khaled Meshal said “Palestinians must resort to resistance no matter how costly it is, until Palestine is free and Israel is destroyed.” Speaking at the same conference in Tehran, Iran supreme leader Ayatollah Ali Khamenei said that the Palestinians should not limit themselves to seeking a country based on the pre-1967 borders because “all land belongs to Palestinians.” These are the people contemplating accusing others of war crimes while they plot the destruction of another nation.

One precondition that the UN should institutionalize for recognition of any new nation is that it officially accepts the existence of all states currently recognized by the UN and will not be an aggressor state against any UN member states. This would symmetrically establish that Palestine cannot become a nation without agreeing that its neighbor Israel has a right to exist there. And as a provision its inherent fairness is obvious. “We’ll recognize your right to exist, if you’ll recognize our right to exist.”

Maybe bringing up a crazy idea like the First World State can at least jog Acceleritis-paralyzed minds into some better-informed or out-of-the-box thinking than I can produce right now. Even if the FWS idea itself is a non-starter for some reason. I conjecture that my esteemed readership contains the top percentile of out-of-the-box thinkers of any media audience. If anyone can think up an idea worth considering it is one or all of you.

Let’s hope so.

Best to all,

Bill

* After this TV treatment was written in 1990, UN peace zones were perceived failures in Rwanda and in Lebanon.

A Founding Father Reincarnates

What If?

Consider this post to be metaphorical rather than something we are proposing is possible. Of course, neither is it impossible, based on the current state of science.

Picture a day like all days, one day in the near future, say around the start of election season.

Out of the blue, there on television, as you flip the channels in your living room, is what looks like an actor made up to look just like George Washington, sitting there talking to a well-known TV journalist.

You take it off mute just for a moment out of curiosity.

The journalist is asking, “Mr. President,” (your eyebrows raise as this is a serious journalist looking serious so perhaps this is not a Saturday Night Live rerun you missed) “why have you waited so long? The USA has been in trouble for quite some time now and many of us are suffering more than we like to admit.”

“Had to pick the time of course,” Washington says. “It had to be a time where one of us could make the difference,” apparently referring to the Founding Fathers. “This is the right time because there is no choice anymore. We stand a good chance now and if it does not work then all has been in vain.”

“You’re speaking of the national debt I assume sir?”

“More than the current trillion or so of debt — what about the going-forward annual shortfall, the budget deficit?” Washington asks “We are looking at tens of trillions over the next decade even if we arrest the course and set things straight. It’s got to get worse before it gets better. That’s the hard part. Americans don’t like hearing about that.”

“Sir, can you tell us what you would do?”

“Yes sir I can, that’s exactly why I’m here. Without stringing it out, first we have to stop blaming and start thinking of new out-of-the-box creative ideas for the underlying problems. These ideas need to be studied carefully without rejecting any out of hand based on opinion alone — what has happened before, factually, if something like this has been tried, computer simulations, even in-market tests in small areas. Secondly we have to work out the economics carefully in advance so that we speed up the inflection point where we start to see the debt being paid down and the people getting back some fairly basic amenities like jobs and good schools.”

“Is that it?” The journalist actually blushes at what he’s just blurted. “I’m sorry sir, I do not mean any disrespect. But surely it’s going to be a lot more complicated than that?”

“I thought you fellows invented sound bites?” Washington quips and smiles for only a second then his face turns serious again. “Of course it’s complicated. I’m just trying to lay the keel first. If we don’t know the main ideas we will never get the details right either. The key is to be objective and to have solidarity with one another, and to think out of the box, because none of the ideas we have generated thus far are going to do the job, and we all know it.”

“In the green room you seemed to be making solidarity the overarching principle,” the journalist commented.

“It is. Think about the word ‘union’ and its derivative ‘united’. The United States of America. Closet mystics that we all were, we dreamed secretly that one day there would be a United States of Earth. Just as the Temple at Jerusalem was to be a temple of all religions, The USA was to be a land to serve the whole world; to be the seed crystal from which Unity would ripple out.

“Now,” Washington goes on, “all we see on television is that the two parties are at each other’s throats. Of course, that would be the first stage after denial — anger. But as we often said back in the day, we’re just wasting time now trying to blame it on somebody else. Let’s get on with the solution. Every day we waste time this way we are investing in future suffering.”

The journalist interrupts “But sir, isn’t part of the solution to find the guilty?”

“‘Let him or her who is without sin cast the first stone’, as Jesus wisely said,” Washington gently notes. “We are all a little guilty aren’t we? There is a grey area between tax shelters and gaming the system. Once you see that you have even a little bit of ‘taking advantage’ in your own behavior, how can you continue to be so mad at those who were sucked even further into this direction by a system that was fundamentally not thinking out the details clearly enough.”

“Sir, I don’t understand.”

“The system was designed to be perfect, to operate perfectly, with checks and balances and a built-in self-learning method called the legislature. The only thing we didn’t think deeply enough about was how ignoble motivations could derail our ideas. There weren’t a lot of ignoble emotions among us back at our nation’s dawn. We were as babes in the woods in that terrain. We didn’t foresee how the system could be made to operate poorly to the extent that individuals were seduced by ego, power, money and sex. We could have built in even more creative controls if we had those insights back then. But it is not too late now. We can fix the dream machine so that it works perfectly —” Washington cuts himself off. “Well, this is Earth not heaven so I won’t say ‘perfectly’. Let’s settle for a perpetually balanced budget and a land of comity and brotherhood/sisterhood.”*

“How do we get there, sir?”

“Lay aside the blame and start thinking creatively. Stop rehashing the same old ideas in different garb. We are afraid to do so in the atmosphere that pulls down anyone who has a word out of place, we interrupt constantly, and this is the first signal that we have all lost respect for each other and therefore for ourselves and everything else. But bravely expressing the ideas you have — even when you are unsure of them — is the way to fill the idea marketplace with grist for the mill. Perhaps your lame sounding idea can provoke a new line of thought. Speaking your mind out was one of the freedoms, the innate rights we see in all people, the core of Democracy. If we hesitate to speak out because of the current atmosphere, then everything has gone to hell in a handbasket at the core already; the rest of the fruit will go next unless we change the core.”

“Surely sir there are some among us who deserve to go to jail, or at least be taken out of their power seats, or they will continue to ruin us?” the journalist doggedly persists.

“Stop picturing good guys and bad guys,” Washington says. “We need to all get past these conventional mind traps. We need to get into unconventional ways of seeing situations. Out of the box. Instead of seeing good and bad people, just try on for size another way of looking at it, keeping an open mind. I know, this is very difficult — that’s what got us into this pickle. Picture the tendency to bad behavior to be like a mind virus. What it is in reality is not the point now. First we have to stop the bleeding before we give the patient a nose job. We are action oriented, and whatever way of looking at things that helps us think our way to effective solutions will have been a useful fiction for its time. Later, scientists can pick it apart and explain to us the details of how we got ourselves into this mess and out of it, teaching us things that will help Life in the future. For now, let’s experimentally employ any mind tricks available to see if they can help us.”

“Sir, help me visualize how you’d like to see this turning around.”

“All I can do is what I just recommended to all of us. I will share with you my first crazy ideas about how this is going to play out and how the American people are essentially so smart that despite slowing ourselves down with silliness we will get to the balanced and prosperous state we want. Don’t judge the ideas —” Washington turns to the camera and speaks to the people directly — “just ask yourselves ‘ok that doesn’t work but is there some variation on the idea that could work? What needs to happen beforehand in order to change the underlying conditions that would prevent George Washington’s first cut from working?’

“I see,” Washington says, turning back from the camera to talk to the journalist — and then he looks a little to the left of the man and seems to be staring into the future. “We have to cut the budget in the most obviously off-kilter categories first — and yet we have to make such cuts in ways that vastly jack up the efficiency and effectiveness of the remaining dollars in the categories we’ve reduced. Probably working with for-profits in win/win ways — like the highly successful Boxtops for Education program launched by General Mills in 1996, which has so far raised $400 million for America’s schools. This is just one of many successful partnerships between for-profits and the public sector — and we need more, utilizing advertising sponsorships, cause marketing, affinity clubs, social media.

“First and foremost we cannot default on Social Security. To make up the gap, in addition to budget cuts, we will need to tax not only the income but also the accumulated wealth of the rich. I would prefer them to come forward and volunteer that money philanthropically — perhaps we can make that work instead, or some combination. Doctors among the rich might find this the appropriate time to voluntarily lower their rates. We need to inspect the profiteering of companies and individuals, and do this objectively, respectfully, and efficiently — which calls to mind applications of the Internet as one of the sources of efficiency we need. Where government has become inefficiently bureaucratic and there are rules we have made that prevent bureaucrats from layoffs, or that provide excessive perks to public servants, we need to fix those rules. We are going to have to find ways to move people out of jobs and into other jobs, about which more in a moment.

“We’re going to have to encourage more barter trade within the USA. People out of work will need ways to log on and indicate the kinds of work they can do and we’ll have to do a combo Craigslist and MatchMakers, preferably in partnership between the public and private sectors, in order to help connect people and jobs.

“Work programs to put everyone back to work have to in some form be part of this. Bridges and dams need to be rebuilt. Where necessary, perhaps we can find empty real estate to house those in the work programs. We have big-hearted people here in America and we can encourage patriotism in the form of greater charity towards the needy, especially those heroic individuals joining work programs, a true form of community service; I have every confidence that most of us will respond to such a call. Beyond work programs, there is the need to upgrade skill sets. I must add that your current leaders have been generous in this regard to those on the Unemployment rolls — but this effort needs to extend to all who need and are willing to upgrade their skills. I see us helping private corporations to work together to create a computer code whose interface to the programmer is like a kinetic video game, so that everyone in the USA can become a computer programmer if they so desire — because there is no end of work for those people. Because belt tightening is not the future I want for our baby — this noble experiment we are all still caretaking and guiding and leading — we must as a nation find ways to generate huge wealth together — like this all-programmers project, for example.

“There are other ways to generate wealth that require out-of-the-box thinking. There is an organization that today is thriving and largely insulated from the recession — crime. It makes most of its money by catering to illegal pastimes that, while unsavory, do not harm anyone other than the person indulging, for the most part. By decriminalizing drugs, prostitution and gambling, the government can make those pastimes safer for the indulgers, can offer options to the indulgers that will gradually take some of them into more positive uses of time and thereby reduce collateral damage, and we can generate the dollars we need to provide for the elderly and the needy, and to rebuild the infrastructure, especially education. This will also take funds away from the crime/terrorism sector. Again, making these things legal gives us more exposure and opportunity to suggest other job opportunities for prostitutes, bookies and dealers as well as suggesting other options to their customers.”

Washington smiles to himself as if over an old memory. “We used to kid Tom — Mr. Jefferson — about his soapbox. Of course, we all believed in Democracy out of an innate trust in the wisdom of the people — otherwise it would be insane to contemplate putting one’s life in their hands. We assumed that public education would be well cared for. This is what gave us courage to trust the people. What we think of as education includes deep thinking about life, and connecting to the inner knowing of the spirit dimension. This never actually came to pass in our schools, and for good reason: we separated Church and State. What we didn’t think enough about was how the Spirit side of the equation was going to stay opened up. Of course, we never foresaw how the accelerating grind of life was going to alter that feeling of connectedness. Today’s people do not realize how different it all was then. It was something you felt at all times. You didn’t know what it was, or Is — God, or something else? But it was there. Today you can’t feel that as we did then. You are simply moving too fast.”

“You and the other Founders must be very sad,” the journalist sympathizes, realizing how in love with America this man is.

Washington shakes his head. “We see education as the main solution direction. All we are is a group of people in a piece of land. The land is a vast resource, but just a small fraction of the potential value stored up in the people. Optimized, the people become as God On Earth — full of wisdom and bonhomie, grace and culture. Optimized means that education is the main force for Good that exists in the world. When I say ‘education’ — from the Latin educare, to draw out something that is in there, not to pump anything in — this is up to more than just the schools and churches. It is also up to the media, corporate climates, climates within every organization — every organization in America must be fired up with the zeal to optimize its people in a well-rounded way. They have no mandate to exclude the spiritual — we must all be willing to talk about the spiritual dimension again without fearing that it is sure to divide us; we can find common ground because it is there waiting for us. One of the first lessons must be forgiveness: we must stop wasting time pointing fingers. Let us declare a National Amnesty on those who have taken too much for themselves just because everyone else was doing it.

“Verily sir, I tell you that if we do not stop this disunity at once, the greatest hope for humanity will be literally torn in shreds,” Washington says darkly but then instantly brightens, “This is where we were a couple of times before,” he says, “and those were times we showed what America is made of. We rose above our ordinary levels of performance and made idealism practical. That is who we are: practical idealists. This is one of those times where our ability to be heroes must prevail — not just for glory, power, money and sex, but because it is innate, it is who we are, it is our nature to be heroes.”

This is one way a Founder might look at it.

Best to all,

Bill

 

*Here I would respectfully differ from Washington and say that given sufficient centuries it can be heaven-like here on Earth. That is a spiritual viewpoint and I would not impose it on anyone.

If You’re Not Enjoying Your Self, Something’s Wrong

Most of the time if we are not having fun we just assume “what else is new.” This method asks you to assume differently.

Assume that if you are in a bad mood or feel a negative physical symptom, this is a communication to you. The highest priority then is to decode the message and thereby reverse the emotional or physical quandary.

It could be that your subconscious is trying to tell you something. This is an autonomic alarm system we all have. If for example your current activities are not in alignment with your goals, or if you have set a goal that is not in alignment with your core values, parts of your mind will try to bring this to your conscious attention any way they can, and often the signaling will involve feelings of distress or something not right. It could start out one day as a bad mood you don’t even realize you are in, then escalate as the signal strength is gradually increased in an attempt to finally get your attention. If this persists long enough it can turn into physical symptoms. It is all about communication — in this case, internal communication.

Don’t get lost in the suffering so as to forget to decode first ahead of anything else. Act as if you deserve to be happy at all times. Getting lost in the suffering is what most of us do at most times, and this is a life-threatening waste of time. It also blocks your quality. No point in soldiering on in a bad mood because whatever you do in that state will not be in the range of high quality / high effectiveness. Better to let the work fall even farther behind while you figure out what is bugging you and dispel it by taking the action required, whatever it is.

One of the primary characteristics of Flow state (aka the Zone) is that the individual is doing something s/he loves to do, and is immersed fully in the playing of that game as a game, without over-motivation to win or over-concern of failure — and above all that, impregnable by attachments, free. This mood is a clue that you are in the process of moving into higher effectiveness and you just go with the flow enjoying it — and if you don’t distract yourself by subtly gloating over it, you go all the way into the Zone.

If something is bringing you down, that is going to block the Zone. So set aside your work and get yourself somewhere where you are uninterruptible, and see inside yourself to detect where the bad mood or sick feeling might be coming from.

It is likely you are attached to something that you now have fear of not getting. Or you are attached to something not happening that some part of you now expects will be happening anyway. What could it be?

You might find that taking notes helps, especially if you let the pen just write, without editing. This is because different neuron clusters become engaged when you go from just pondering to also writing notes. Shifting modalities like this is like sweeping a searchlight around inside your psyche.

Another way to shift modalities and bring different neurons into play is to turn aside from actively thinking about the question and instead just cultivate emptiness inside while paying sharp attention. This is a powerful shift of neurons, known to other writers. For example, adman James Webb Young’s 1960 classic A Technique For Producing Ideas speaks about a need to set aside all thought about a project after studying and thinking deeply about it, and sure enough flashes of inspiration will appear out of nowhere (usually within three days in this writer’s experience, frequently within hours nowadays after decades of practicing this and other techniques).

The effectiveness of this kind of internal gear shifting is perhaps most commonly observed when we are frustrated trying to think of a word or name. It is on the tip of our tongue and we keep trying the same file drawer in our mind certain that with enough effort we will remember it. But we don’t remember it until we give up and then it easily pops into our head a short while later. This appears to be because we were forcing ourselves into the wrong file drawer and therefore blocking the retrieval.

To recap, we are discussing micro-methodologies to carry out the imperative of not taking foul moods for granted but instead getting to the bottom of the causes, so that action plans can be made that will help to overcome whatever is secretly bothering you. This will also tend to improve your physical health and keep you looking young. However our main goal is to get you out of lower states into the highest performing state Flow state (the Zone) or into the next best thing, the access state right before that, which we call the Observer state. Thus our purpose steadfastly remains to improve the creative effectiveness of our readers thus improving decision making for as many people as possible.

Test this method over the next week or lifetime and see if you don’t agree that it works. There is no downside risk in the lifetime test — it can only help you, or at the worst change nothing.

This has been another installment of our summary release of psychotechnology here at the blog of The Human Effectiveness Institute. We suggest that the condensation of this kind of subtle guidance system is also worth testing by getting our book or video. Another word from our sponsor. 🙂

Let’s review the techniques presented in the last few posts:

  1. Create in yourself and your team a mood of optimization, where that mood has the highest priority over self-aggrandizement or any other more typical mood.
  2. Banish negativity as ineffective time-wasting and rechannel it into a stimulus to discern root sources and then plan / implement effective actions to remove those root causes of the negativity.
  3. Respect yourself and everyone and everything else. Disrespect blocks solutions and creates new problems.
  4. Remain open to the existence of all possibilities where you have not proven — with evidence that would stand up in court and to scientific public scrutiny — that some possibility does not in fact exist.
  5. Do not tolerate bad moods or sickly symptoms in oneself without seeking out the root causes and taking effective action to remove those causes.

These are but a few of the techniques we share in our book and video. Lately people have told me they love the book but their busy lives are spinning out of time control entirely nowadays so the book sits with other books half-finished. My suggestion is to not read the book but just open it at random — especially at times when you do not feel on top of your game. One of the most frequently mentioned ideas in the thousands of endorsement letters and emails we have received from readers is this use of the random pages method. This is the way we suggest circumventing Acceleritis to still get the benefit of our book despite “never having enough time anymore.”

Best to all,

Bill